Woodland Heritage

• CATEGORIES: Branding, Logo Design & Website design
• DATE: July 2018 onwards
• CLIENT: Woodland Heritage, Gloucesteshire, UK
• woodlandheritage.org

Details

Woodland Heritage is a UK based charity who promote the planting and management of British woodland and aim to link up members of the timber supply chain in Britain from growers to makers. Having been established for over 25 years and following receipt of funds to expand the reach of the charity, it was felt that as a priority the overall way in which the charity presented itself to the wider world needed modernising and professionalising.

I started by looking at re-designing the logo. It was important to the charity to define in a simple and engaging way their involvement in all stages of the timber supply chain. With that in mind I looked at combining a symbol of a tree on one side with a symbol of a timber stack on the other. The circular aspect of the logomark denotes the cyclical nature of the chain.

Following the logo re-design, I looked at updating the corporate stationery in line with the new branding and then individual pieces of marketing literature, followed by a design update to their annual journal. Subsequently we looked at the re-design of their website and ways to make updating this a simpler process for all involved, settling on a bespoke Squarespace build.