I have over 20 years’ experience working as a freelancer in logo design and am based in Surrey, UK. During this time I have worked on a wide range of bespoke branding and logo projects for both new and established businesses throughout the UK – some developed from scratch, while others have been re-branding or re-designing and developing an existing logo.
Freelancer logo design
As a freelancer, I always aim to provide a personalised, bespoke logo design service resulting in unique, authentic and meaningful designs. Many of the clients I have initially designed logos for have gone on to develop into longer term working partnerships and I have provided further design services (eg: website design, social media marketing, printed marketing material) as the need has arised.
A well-designed logo should inspire trust in your business so needs time and research to get right. It displays a level of quality and professionalism in an engaging way that can be difficult to achieve if following a more templated process. It is a process that can be hard to automate and shouldn’t be rushed. I aim to help you stand out from the competition by looking at your competitors prior to starting each logo design project. This ensures that the final logo is unique and bespoke to your business.
The logo design process
Logo design and branding generally is collaborative process built on meaningful communication with you, the client. Initially I spend time listening to how you describe your business and where you think it fits into the wider world, researching how competitors pitch their businesses and finding out what makes you unique.
After establishing the brief I usually spend 5 – 6 hours exploring different logo ideas and then refinine these options to present you with a selection of workable logo ideas. Following the first presentation I listen to your feedback on these options and together we can narrow down the options, discarding any of the ideas that you feel might not work.
I would usually then explore these chosen options – perhaps looking at different typographic options, various colours and alternative positioning of elements. In this back and forth collaborative process we eventually arrive at a final design.
Once the final logo design has been agreed I then supply the logo in various file formats (for printing / digital use) and can look at providing ideas for how it would work in a squarer format (eg: for social media profile pictures) if its current format is for example more rectangular. I can also supply basic branding guidelines with the logo so you know which colours and fonts have been used and may work with your logo for future marketing projects.
Occasionally clients approach me with a fairly clear idea already of what they want their logos to look like. In these cases the process tends to be much quicker, where it’s a case of exploring just a few options within what has been specified. I always aim to move the idea on and develop it in ways the client may not have thought of previously if we feel that’s needed.
In my experience of providing logo designs as a freelancer for all sorts of different businesses, I am used to gauging the amount of design work needed and adjusting this, when necessary, to fit in with your budget.
If you have a logo project in mind, feel free to get in touch